Congratulations to our talented marketing and creative communication lecturer, Dr. Puntarika Rawikul, on receiving the appointment as “Assistant Professor” in Business Administration (Marketing). She’s currently teaching in BBA International Trade and Business Logistics program at International College, KMUTNB.
Dr. Puntarika has a rich background in marketing communication. Her research focused on integrated marketing communication and healthcare marketing, with a particular focus on digital transformation in media and customer insights, especially within the LGBT context.