Special Seminar on “International Management in Small and Medium Sized Enterprises (SME)” By   Prof. Dr. Gerhard M. Feldmeier, Vice Rector, Hochschule Bremerhaven – University of Applied Sciences, Germany during March 21-25,2016.

Course Objective:

Attending students will be enabled to to understand the dimensions and complexity of international Strategic Management Processes and to work out feasible solutions for specific Management problems and decisions of SME.

Teaching Method:

Lectures with background information and work out of brief case studies  in small teams with authentic company situations based on Harvard Business School method of problem based learning.

Course contents:

• Role and Positioning of German SME in International Businesses
• Forms of international competition of SME
• Modes and Motives of Internationalization of SME
• International Production Strategies of SME
  (practical example car manufacturing companies)
• International Distribution Strategiesof SME
• Timing and stages of foreign market entry and penetration
• Choice of foreign market location
  (practical example case study Taste and Treat Company)
• Leadership complexity and principles for foreign branches
  of parent companies
• SME losers of globalization ?
  (presentation of results of empirical research project)
• Intercultural Aspects on International Management

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Tentative Schedule for Special Seminar
“International  Management in Small and Medium Sized Enterprises” 
March 21 to 25, 2016